Logo design all starts with the name. In this case, ARM: Angler Recycling Management. Our clients, “arm”-ed with a penchant for bass fishing and a background in construction contracting, were plunging headlong into the workings of starting a plastics recycling company. That’s pretty much all the information we were given to design a logo and business cards for the business start up. So that night we sat down and ground out the process that begins with any of our design projects’ bottom line. “How will the unique, memorable, and professional nature of our client’s service attract and hold potential customers interest?” The answer: Capturing the essence of that service by creating a visual representation that will leap out to a customer’s eye, and cause a brain process that will instill a long-lasting association of our client’s services meeting their customer’s needs. To get from a generic and easily thought up bottom line like this to a working logo, we asked ...
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