Got That Design Client of the Month - Lohmiller Contracting

Lohmiller Contracting Services, LLC, has been offerring construction, remodeling, and water/fire restoration services since 1985. They recently decided to give their company a marketing make-over with t-shirts, a new logo, and business cards to attract more clients in the Greater Cincinnati Area. We created all these and more on the way to meet their needs.....

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Cincinnati Nighttime Cityscape

We finally made up our minds to just do it. Take our two cameras, a tripod, and head up to Cincinnati's Devou park in the middle of the night to get a decent Cincinnati night-time cityscape! I thought it would be as easy as mounting the camera and letting the shutter drag a little to capture the light trails of cars shooting down I-75. But it turned out that shooting several (about 20) photos and laying them over each other as a multiple exposure was the trick. The results were impressive! It was, however, quite windy, so we had to watch out to make sure the camera wasn't moving around, because a deviation of even so much as a fraction of an inch would ruin the whole photo.

Got That Photo Tip - Reflector Panel

Check out this great tip on how a simple Reflector Panel can transform a whole session! Q : I’ve always loved the natural, elegant look of early evening sunset portraits. However, the low angle of the sun set behind my subject requires me to use flash, which tends to create an artificial, harsh look that takes away the authetic, golden light cast by the sun. How to keep the subject lit naturally? A : Great lighting is, of course, the path to great portraits! The secret to capturing the same light cast by the sun (which, as you say, is now behind the subject) is to use a reflector panel to cast it back around to the subject! Typically, one should use the same colored reflector as the color of the natural light source. Have this set up correctly, and your portraits will shine! Before Camera: Nikon D60 F-Stop: f/7.1 Shutter: 1/160 ISO: 200 Focal Length: 55 mm Reflector: No After Camera: Nikon D60 F-Stop: f/7.1 Shutter: 1/5 I...

Logo Design Process

Logo design all starts with the name. In this case, ARM: Angler Recycling Management. Our clients, “arm”-ed with a penchant for bass fishing and a background in construction contracting, were plunging headlong into the workings of starting a plastics recycling company. That’s pretty much all the information we were given to design a logo and business cards for the business start up. So that night we sat down and ground out the process that begins with any of our design projects’ bottom line. “How will the unique, memorable, and professional nature of our client’s service attract and hold potential customers interest?” The answer: Capturing the essence of that service by creating a visual representation that will leap out to a customer’s eye, and cause a brain process that will instill a long-lasting association of our client’s services meeting their customer’s needs. To get from a generic and easily thought up bottom line like this to a working logo, we asked ...

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